Are You Getting a Return on Attention (ROA)?

Atomic Essay #2 from the August Ship 30 for 30 cohort.

Nick Simard

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Photo by Liza Summer from Pexels

A colleague of mine at Zapier wrote an internal blog post about building a second brain, and at the very end he used this term that I hadn’t heard before:

Return on Attention

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Nick Simard

Remote-working, techy dad of 3 who’s got ADHD. In 2023 I’m improving myself physically, mentally, and emotionally via self-discovery, curiosity, and creativity.