Are You Getting a Return on Attention (ROA)?

Atomic Essay #2 from the August Ship 30 for 30 cohort.

Photo by Liza Summer from Pexels

A colleague of mine at Zapier wrote an internal blog post about building a second brain, and at the very end he used this term that I hadn’t heard before:

Return on Attention

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Nick Simard

Nick Simard

Father of 3, husband to 1, writing for fun. I’m an app-addicted autodidact & workflow whiz who dabbles in web design and writing. Sr. Community Manager by day.